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Building a winning strategic alliance!
A good strategic alliance with another business will put both of you in a win-win situation. It will allow you to focus on your core activities while exploiting the strengths of your alliance partner in non-core areas. This also allows you to quickly expand while keeping your base strong.
A strategic alliance allows you and your alliance partner to share resources and pursue common projects. While this is less involved and less permanent than a joint venture, it still allows you to maintain autonomy and capitalize on new opportunities.
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